Jeep's brand and values

Jeep clothing collection, now at its second edition, is produced by the Tuscany-based N.P. S.r.l. and benefits from its thirty-years-old expertise.

The collection is inspired to the values of the celebrated and historical American automotive brand: the research for a strong and nimble taste, the passion for ease of use and the care for details.

Jeep brand means authenticity, freedom, innovation and adventure spirit. Jeep is a synonym for off-road, but it has now become an icon also for urban realities.

Following this tradition, Jeep’s Urban Utility Garments collection clothes are strong and dependable under any circumstance, without renouncing to style and elegance in everyday life.

Wearing Jeep’s garments means not to compromise when you go straight down your way.